What does a brand mean for you? A brand is the cultural, emotional and intellectual associations linked to a name, mark or symbol. A brand means a competitive advantage and a logo which incorporates visual and social elements. A brand means a reputation that creates and builds trust because customers value the benefit you provide and are willing to pay for it. They see your brand as best providing those benefits. The message conveyed shows you believe in delivering a quality product. This demonstrates that your core ethics are consistency, fairness, performance and transparency. A great brand adds up to a better reality.