by Countywide2015 | Dec 28, 2015 | 2014 Fall Newsletter, Pump Newsletter
Increased sales occurs either through expanding your customer base or getting more business from your existing customers. Customer growth is a huge undertaking and is invariably expensive. Therefore it is imperative to get your existing customers to buy more on each...
by Countywide2015 | Dec 28, 2015 | 2014 Spring Newsletter, Pump Newsletter
Point-Of-Purchase (POP) advertising is built around impulse purchasing and use of in-store displays and other last minute marketing ploys to catch a shopper’s eye. As with all forms of advertising, the objective is to influence a person’s decision. Typically, a...
by Countywide2015 | Dec 28, 2015 | 2014 Spring Newsletter, Pump Newsletter
Take spring cleaning to the next level this year, clean up and revamp your foodservice program. Customers today are very picky when it comes to their food. They want it fast, they want it fresh and they want value. There is considerable pressure on c-store retailers...
by Countywide2015 | Dec 28, 2015 | 2012 Summer Newsletter, Pump Newsletter
The blue-collar man who smokes used to account for the majority of gas station/convenience store sales. Today, it is a very different matter. More and more, the survival of these stores is based on non-fuel offerings. The trend is to turn gas station/convenience...
